Barron Meade


Automotive (Mid-Western U.S.A.) | Strategic Partnerships

Practicing in Association

A Detroit area native, and long-time auto industry insider, Barron was born and

raised in the automotive industry. He has invested in and operated award-winning

auto dealerships including Meade Chrysler Dodge Jeep Ram, Meade Lexus of

Southfield/Lakeside, Toyota of Bristol and Summerville Ford. The Meade family

opened one of the very first Lexus dealerships in the country.

Recently, Barron’s industry credibility and civic involvement, culminated in his

appointment as President of the Detroit Auto Dealers Association and Chairman of

the North American International Auto Show (NAIAS), one of the most attended and

prestigious auto shows in the world, and one of the largest media events in North

America. In gratitude for his years of outstanding service, Barron was named

Chairman Emeritus of the NAIAS.

Barron founded Next Up Consulting, LLC in 2012 to stay engaged, invest and advise

some of the industry’s most forward thinking companies. Next Up has worked with

several tech start-ups like 3 Birds Marketing, Mobiliti, Unison, Speed Shift Media,

Gavel/Whips and CarNow. He has helped industry icons like JD Power, Jackson

Dawson, Mercedes-Benz and Lexus stay one step ahead.

He is an entrepreneur and advisor to the automotive industry and considered a

subject matter expert (SME) in digital, social, retail operations and customer

experience for the auto industry.

Barron received his BSBA in Finance from the University of Denver. Additionally,

Barron is a graduate of the NADA Dealer Candidate Academy, Disney Management

Institute and Four Seasons Hospitality.

He now resides in Miami Beach, Fl with his 18 year old son Andrew.


* Exclusions in Canada until March 2025; Any dealership for automobile, motorcycles, leisure or recreational, trucking, agricultural, marine or heavy industry vehicles and equipment, in each case whether new or used, and alone or in any combination thereof, and whether through bricks and mortar or internet or other presence (individually or as a group).