A Detroit area native, and long-time auto industry insider, Barron was born and
raised in the automotive industry. He has invested in and operated award-winning
auto dealerships including Meade Chrysler Dodge Jeep Ram, Meade Lexus of
Southfield/Lakeside, Toyota of Bristol and Summerville Ford. The Meade family
opened one of the very first Lexus dealerships in the country.
Recently, Barron’s industry credibility and civic involvement, culminated in his
appointment as President of the Detroit Auto Dealers Association and Chairman of
the North American International Auto Show (NAIAS), one of the most attended and
prestigious auto shows in the world, and one of the largest media events in North
America. In gratitude for his years of outstanding service, Barron was named
Chairman Emeritus of the NAIAS.
Barron founded Next Up Consulting, LLC in 2012 to stay engaged, invest and advise
some of the industry’s most forward thinking companies. Next Up has worked with
several tech start-ups like 3 Birds Marketing, Mobiliti, Unison, Speed Shift Media,
Gavel/Whips and CarNow. He has helped industry icons like JD Power, Jackson
Dawson, Mercedes-Benz and Lexus stay one step ahead.
He is an entrepreneur and advisor to the automotive industry and considered a
subject matter expert (SME) in digital, social, retail operations and customer
experience for the auto industry.
Barron received his BSBA in Finance from the University of Denver. Additionally,
Barron is a graduate of the NADA Dealer Candidate Academy, Disney Management
Institute and Four Seasons Hospitality.
He now resides in Miami Beach, Fl with his 18 year old son Andrew.